Life In Abundance International (LIA) is an African-founded, faith-based community development organization. LIA exists to mobilize the local church to restore health, renew hope and inspire lasting transformation for the world's most vulnerable families.

Rule29 collaborated with Wonderkind Studios and Life In Abundance to create "This is My Normal" a sobering documentary exploring two primary questions, “What is poverty?” and “What is normal?”, through the stories and imagery from the slums in Nairobi, Kenya. The concept behind the packaging was to focus on the powerful images of the people and their living conditions showing their daily lives. Combining compelling images and line art depicting the environment, the packaging was able to highlight what is truly ‘normal’ in the slums.