Premium Sandwich Collection

September 1, 2022

The "Premium Sandwich Collection" (PSC) was introduced as a select line of heat and eat breakfast sandwiches. The goal was to make the product photography the hero of the packaging, while maintaining clear communication of content. Each sandwich is identified with a corresponding color functioning as a instant visual cue for consumers. The PSC logotype and mark were developed as a rebranding effort and were included in the product launch.