Seek - Design Conference

September 1, 2022

The Seek Conference is the largest design and creative conference run by an educational institution in the Midwest. Serving as the Vice President Kellen was responsible for the organization, development and execution of the conference. This included the branding and identity development. Using subtle dimension shifts, the Seek identity intended to suggest letterforms requiring the viewer to engage with the material and 'search' for the meaning and communication.